Privacy policy

Privacy Policy
Last updated: October 7, 2025

Mad Lips (“we,” “our,” or “us”) is responsible for this store and website, including all related information, content, features, tools, products, and services (the “Services”), with the goal of offering you a personalized shopping experience. Mad Lips is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy explains how we collect, use, and share your personal information when you visit, use, make a purchase, or otherwise interact with the Services, as well as when you communicate with us in any way. In case of any conflict between our Terms of Service and this Privacy Policy, the provisions of this Privacy Policy will prevail regarding the collection, processing, and sharing of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood how your information is collected, used, and shared as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to data that identifies or can reasonably be linked to you or another individual. Personal information does not include anonymized data or information that has been de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, where you live, and applicable laws, we may collect or process the following categories of personal information (including inferences drawn from them):

Contact information: name, address, billing address, shipping address, phone number, and email.
Financial information: credit/debit card numbers, payment account details, transaction data, payment method, receipts, and related information.
Account information: username, password, security questions, preferences, and settings.
Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, as well as past transactions.
Communications: information you provide when contacting our customer support.
Device information: details about your device, browser, or network connection, IP address, or unique identifiers.
Usage information: details about how and when you interact with the Services.

Sources of Personal Information

We may collect your personal information in the following ways:

Directly from you, such as when you create an account, make a purchase, or contact us.
Automatically, through cookies or similar technologies when you browse our website or use our Services.
From our service providers, when they collect or process data on our behalf (e.g., payment processors, logistics).
From our partners or third parties, in compliance with applicable laws.

How We Use Your Personal Information

Depending on your interactions with us and the Services you use, we may use your information for:

Providing, personalizing, and improving our Services: including order processing, payments, returns, account management, shipping, and personalized shopping experiences.
Marketing and advertising: sending promotional emails, text messages, or displaying personalized ads based on your activity and preferences.
Security and fraud prevention: authenticating accounts, detecting or investigating fraudulent or malicious activity, and ensuring secure transactions.
Customer communication: providing support, responding to inquiries, and maintaining our relationship with you.
Legal compliance: fulfilling legal obligations, responding to lawful requests, and enforcing our Terms of Service or other policies.

How We Share Your Personal Information

We may share your personal information in the following situations:

With Shopify, manufacturers, and partners who perform services on our behalf (IT management, payment processing, data analysis, customer support, fulfillment, shipping).
With marketing and business partners to provide you with advertising and promotional services.
When you authorize or request such sharing, for example, through social login or integrations.
With our affiliates or within our corporate group.
In connection with business transactions (e.g., mergers, acquisitions, insolvency) or to comply with legal obligations and protect our rights and users.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access and use of our website. Your information may be transferred to or processed by Shopify and its partners, possibly located outside your country of residence.

Shopify may use personal data from your interactions with our store, other merchants, and the Shopify platform to enhance its services. In such cases, Shopify acts as the data controller.

For more details about how Shopify handles your personal data and your rights, visit:
https://privacy.shopify.com/en

Third-Party Links

Our Services may include links to third-party websites. We are not responsible for their privacy or security practices. We recommend reviewing their privacy policies and terms before providing any personal information.

Children’s Information

Our Services are not intended for use by children, and we do not knowingly collect personal data from minors. If you believe a child has shared information with us, please contact us at support@mymadlips.com to request deletion.

Security and Data Retention

We take reasonable measures to protect your information, but no system is completely secure. Please avoid sending sensitive information through unprotected channels.

We retain your information as long as necessary to operate your account, provide the Services, comply with legal obligations, and resolve disputes.

Your Rights and Choices

Depending on your location, you may have the following rights:

Access: request access to your personal data.
Deletion: request that we delete your personal data.
Correction: request corrections to inaccurate data.
Portability: request a copy or transfer of your data.
Communication preferences: unsubscribe from marketing emails anytime via the “unsubscribe” link.

To exercise these rights, contact us at support@mymadlips.com.

We will not discriminate against you for exercising your rights. You may need to verify your identity before we can process your request.

Complaints

If you have any complaints about how we process your data, contact us at support@mymadlips.com. You may also have the right to file a complaint with your local data protection authority.

International Data Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. When transferring data outside the EEA or UK, we rely on recognized mechanisms such as the European Commission’s Standard Contractual Clauses.

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will update the “Last updated” date above and post the revised version on our website.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: support@mymadlips.com
Address: Avenida Paulista, São Paulo, SP, 01310-100, BR